The Secret of How Much Time We “Should” Spend Networking

February 3, 2014 at 12:00 pm | Posted in Networking Tips | 2 Comments
Tags: , , , , , , , , , , , , ,

TimeHow much time should I spend networking?

This is a question we are regularly asked when we meet people and talk about their businesses.  In fact, it was a question I asked myself when I started up my own business in 2010.  I was so busy thinking about all the “work” I had to do, networking was another item on to the already burgeoning “to do” list that we each have as busy business women.

I knew I “should” be doing it so I started going along to various networking events.  As I walked away from each event, with a handful of business cards, I mentally crossed off “networking” on my “to do” list and moved on to do something else.

Those of you who know me will be aware of my views on the word “should”.  If ever I feel I “should” do something, loud alarm bells start ringing in my ears!  “Should” is a word of obligation rather than motivation and, as such, is one of the most energy-draining words I know.

It was, therefore, not much of a surprise that I neither enjoyed networking nor found it useful for my business.  And yet I was spending lots of time on it!  Does this sound familiar?

Get rid of the “should” in your networking

To change the way I was thinking about networking, I asked myself what I wanted from networking.  Think about all the things you are looking for from meeting people.  (Let’s presume that everyone wants to grow their business, so take that as a given.)

Do you enjoy listening to people? Does being with people give you energy? Do you get better ideas when you talk them through with someone? Do you like helping others? Do you work well as part of a team? Do you like being accountable to someone? Do you benefit from taking time away from your office?  Do you want to make new friends? Do you want to connect with businesses that compliment yours? Do you want to meet people in the same industry or profession as you? Do you want to learn new skills to help you run your business?

Once you are clear about WHAT you want from networking, you can look at how important those things are to you and your business.  This supports the prioritisation of the networking activities.

Finding the time

In The Athena Network, the networking is centred around creating relationships.  These relationships allow us to collaborate, inspire and learn.  It is through those relationships that we and our businesses grow.

But how much time does it take to create a strong relationship?

The truth is “it depends”.  Typically relationships develop with time and intensity.  Athena Meetings are designed to provide both time and intensity – working on personal and business development together.  So, by just attending a monthly meeting, your relationship with each person will grow but at a fairly slow rate.

But really great networking is SO much more than attending a meeting.  Here are some of the characteristics of our most successful networkers:

  • They are great listeners
  • They think about how they can help you BEFORE thinking about how you can help them
  • They are punctual and respectful of your time and commitments as well as their own
  • They are passionate about their businesses
  • They keep in touch when they’re NOT promoting something (as well as when they are)
  • They have a “go to” list of connections that they readily recommend to anyone
  • They have their eyes and ears open for opportunities for others, even when they are not “working”
  • They are seeking and are open to feedback about themselves and their businesses
  • They set bold goals for themselves and their businesses
  • They know there is always more to learn from others (irrespective of how long they’ve been doing it)
  • They are willing to share their expertise without expecting something in return
  • They are genuinely interested in other people and their businesses
  • They do what they say they’re going to do

This is what great networking looks like.

Here’s the SECRET

You “shouldn’t” spend ANY time networking.  Be yourself,  Love what you do, Respect others, Be interested, Listen.  The way you are with people says volumes about you and the way you do business even before you get to a meeting.

If effective networking is creating relationships and creating relationships is about who we are and how we treat others, perhaps the questions we can all ask ourselves is

“When I am not networking, what on earth am I doing?”

I’d love to hear your  views.

Stephanie

www.stephaniesmithcoaching.co.uk

2 Comments »

RSS feed for comments on this post. TrackBack URI

  1. This is such a great post, I like how you have taken what can be perceived as quite a shallow concept and brought to light its true purpose and value.

    • Thank you! I’m so glad it resonated with you. I took a peek at your blog too and love your style. Thanks for connecting and I look forward to reading more of your posts in future.


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

Blog at WordPress.com.
Entries and comments feeds.

%d bloggers like this: